Interview with ScreenPal VP of Brand and UX on the importance of video for brand communication
Video has become an essential tool for businesses in 2024, but simply creating videos isn’t enough. With fleeting attention spans, how do you ensure your videos capture and maintain viewers’ interest?
The key, according to Kelly Jura, Vice President of Brand and UX at ScreenPal, is focusing on video interactivity while respecting your audience’s time.
In a recent Spotlight interview with DesignRush, Kelly discusses:
- How to craft personalized, on-brand video content that maximizes engagement
- Strategies for using video to connect global teams and streamline training
- The types of video content that truly resonate with employees (and what doesn’t)
- Tips for boosting webinar attendance and keeping viewers engaged
- Best practices for leveraging user-generated content and video AI responsibly
